Apple News Facebook Twitter 新浪微博 Instagram YouTube Tuesday, Jan 14, 2020

China's internet advertising secures steady growth

(People's Daily Online)    08:56, January 14, 2020

China's internet advertising market was worth 436.7 billion yuan in 2019, up 18.2 percent year-on-year, according to the latest report on internet advertising development.

Internet advertising via e-commerce platforms accounted for 35.9 percent of the total amount and ranked top while search engine ads followed with a proportion of 14.9 percent.

Revenues of advertising on short video platforms registered a notable rise of 43 percent to become the third-largest platform of internet advertising.

While technological innovation and the Internet of Things continued to expand advertising space, 5G is also believed to bring new possibilities to the field, experts noted.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Hongyu, Bianji)

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